Tanzania has recognized the private sector’s role in tourism development making it currently a multi-billion dollar industry.

Prof. Adolf Mkenda, the Permanent Secretary for Natural Resources and Tourism, said that if not for tour operators the government couldn’t have been able to nurture tourism into a leading industry in terms of foreign currency earnings. During the 2019 Dinner Gala organized jointly by the Tanzania Association Tour Operators (TATO) and National Microfinance Bank (NMB) Plc, Prof. Mkenda said “We appreciate the role the tour operators play in propelling tourism industry growth. Keep it up, and we in the government will play our facilitation role”. He reassured the industry players that the government has commitments towards the Tourism industry and called upon the tour operators to invest in newly established national park tours. He continued to say that in such a competitive sector, companies should develop synergies and achieve a competitive advantage. He commended TATA and NMB for organizing an event that brought together the big tourism players.

NMB’s Chief Retail Banker, Mr. Filbert Mponzi, informed the industry players that his financial institution has come up with tour vehicle loans in its latest efforts to support the tourism industry particularly TATO members.

Government data indicates that Tourism is Tanzania’s largest foreign exchange earner, contributing an average of $2.5 billion annually, equivalent to 25% of all exchange earnings. Tourism also contributes to more than 17.5% of the national GDP, creating more than 1.5 million jobs.

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